YouGov Profiler (Blog task 8)

YouGov profiler finds out about 'Demographics', which shows age, gender & whether they are urban or not. In this case, the typical gender who like One Direction are female, their ages range from 18-29  and they are urban. YouGov profiler also finds out about politics whether they are democratic or a republican. In this case, most One Direction fans are a republican. YouGov profiler finds out the 'Top States', which I think means where most fans of One Direction are based. According to YouGov profiler, most One Direction fans are from the US State, Missouri. They also find out their fans 'Professions', which shows that the top profession that their audience has is 'Charity and non-profit'. Finally, YouGov profiler finds out the audience's 'Annual Income' which is 'Less than $20,000'.

YouGov Profiler then finds out about 'Lifestyle', which shows their favourite dishes which is macaroni & cheese, scrambled eggs and a banana split. It also shows hobbies & activities which is: going to the movies; going to art galleries and shopping. It also shows favourite sports which is tennis and lacrosse. It then shows general interests which is politics, celebrities and dance. Lastly, it shows their most likely pet which is a cat.

YouGov Profiler then shows 'Personality', which shows a few quotes from One Direction's audience. It also includes what their audience describes themselves as which is 'Bighearted', 'Bubbly' and 'Thoughtful'. It then shows what they can be like sometimes which is a 'loner', 'distant' and 'insecure'.

YouGov profiler then includes 'Brands', which shows One Direction's fans 'Top make of car', what stores that they shop at, 'costumer of...', 'restaurants' and 'clothing brands' they like.

YouGov profiler then shows a category of 'Entertainment' which shows their 'favourite movies', 'favourite tv shows', 'favourite music artists' and 'favourite celebrities'.

YouGov profiler then has another category called 'Online', which shows 'top websites visited' and 'top mobile applications'.

Finally, YouGov profiler then has a category called 'Media', which included 'top tv networks', how long they are online for, how long they watch tv for, 'online news', 'streaming service' and what magazines they read.