The gender that most fitted were females aged 18-29 and were quiet urban. In the demographic category it mentions the fans where the artists (One Direction) are most populated and things like politics for example One D are more of a republic band. Also they are professionalised in charities and incomes also performing arts and beauty services. And also annual incomes which is less than $20,000.
In the lifestyle category it includes dishes they like, hobbies and activities, main sports, general interests and most liked pet. The fans most liked dishes would be mac and cheese, scrambled eggs, baked beans etc. Their fav hobby would be going to the cinema, going shopping or going to the art gallery. Their general interest would be politics, dance and celebrities and their most liked pet would be cats
Personalities for one direction fans that are mainly young and who like things like sweets and music that are based around young bands for example little mix, and other young pop artists like Jessie J or Rita Ora
In the brands section they focus on the audiences clothing brand, what restaurants they like to eat at where they shop and their top car brand.
For entertainment there are many artists that are based in america for example Beyonce, Rhianna and they also have actors like Zac Efron and also their fav tv show for example Love and Hip Hop etc.
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