Jessie J's Website
As you can see in the video, Jessie J's brand image consists of wearing a lot of black clothing and her iconic black hair. She also likes to wear bold lipstick colours like red. She also likes to accessorise with a lot of jewellery (specifically gold). The black of her clothing, hair and nails and the gold of her jewellery matches the top of screen where the titles are written in black and the background behind the titles are gold. This is shown on the website because she has many pictures of her in the background. The rest of her text is grey which matches with the main background which is also grey. She promotes her songs well because as soon as you open her website, the first thing you see is her latest album and how you can download it. She also has the titles at the top that clearly directs you to many things such as her merchandise and tour dates as well as her music. When you scroll down to the bottom, you can see her latest music videos and her previous ones too.
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