Our pitch was very detailed and we knew what out aim of our music video was. We had things like our settings, costume, location and even characters. We also included the synergy of the artist and what we wanted to do.
However we had a couple things missing for example the completed storyboard and the brand image and that is something we will have to add into out pitch. we also need to somehow move away from the artist we was inspired from (Jessie j)
We also needed to update out production schedule and also making our artist (KiKi Karmel) our original artist
We also needed to improve out synergy post, make them more creative and show the audience what will link for example the hair, the font and the whole look
For the female character we have decided that she wears an all black outfit for most of her scenes, this is because we want her look more natural in the environment and it also fits in with the storyline. We have also added bits of bright colours to show a contrast for example the bright jackets and also she will be wearing gold accessories. We are also doing link to the original look of the artist. For example Jessie J is famous for her black bold cut fringe and bob but for us, our main focus will be the colour of the females hair and the links with the full fringe.
For the male costume we are having him dressed casually aswell to suit the environment for example white top, blue jeans and white shoes and even a casual bomber jacket. In some of out flashback scenes he will be dressed a lot more fashionably and more stylish.
We began to look at and begin to practice editing.We used premiere pro to speed up our footage by placing a fast motion effect.We then used camtasia to merge to footage we filmed using the green screen onto the clip that had been speeded up,This cause the two clips to have different motion which is what we aimed to do.
In Fridays lesson,we began to practice an important shot of when we film an audience/crowd walking in busy directions and then we will use premiere pro to speed this up.We began to take these shots using the class as the crowd and filming with a tri-pod to make sure the camera was steady and positioned the same throughout the clip.
The images shown above show the artist name 'Karen K'. However, we decided to change it because we thought it was too similar to the original artist's name which is Jessie J. So we have changed it to KiKi Karmel. We decided to keep the same first letter which is K because we feel like it fits in the genre of pop artist names. For example, Jessie J, Take That, 5SOS (5 Seconds Of Summer). They have a lot of the same letter in their names which make them catchy and easy to remember.
Filming near water could be hazard because we could drop something in the water
Weather can be unpredictable
How to prevent this is to make sure that someone is by the camera and stuff at all times to look after it and keep an eye on things. Also, it might be better in more than one person looks after the camera and if possible, maybe a group of people could look after the stuff. If we film in the actual road, make sure to film when the traffic is quite. When filming near water, make sure the electronics are at safe distance away. If it starts to rain, make sure everyone carries an umbrella or a jacket and make sure to have protective gear to cover up the equipment so they don't get damaged.
Filming in alleyway
Can be dark - not lit well
pot holes, grids, cobbles
small and narrow space
How to prevent this is to make sure assess the area and the ground before filming to be safe and make sure no one trips or gets hurt. Also, people could wear correct footwear to avoid slipping on cobble, this could consist of boots. Maybe carry lights so the scene could be well lit as well as making sure every one can see where they are going. Making sure the staff has good eyesight could also be helpful. If there are shots where the camera person has to move, make sure there is a set route which they are comfortable with. This ensures that they know where they are going and they won't fall and get hurt and won't break the camera.
UPDATE: 8/11/16
Filming by train tracks
Could fall on train tracks
Fast trains which you could be hit by
Equipment could fall into train tracks and could be run over by oncoming trains
How to prevent this is to make sure we are always behind the yellow line and be at a safe distance away from the train tracks.
I think our artist will be signed to Island Records. They would be signed to that record label because it doesn't just focus on one specific genre such as pop. It focuses on many which will allow our artist to experiment with different genres and not be restricted. Our artist will be signed to a major label because they are good at making artists successful. Also, being signed to a major label helps with connections with other people that can help us.
Also, the parent company of Island Records is Universal Music Group which has successful artists such as Taylor Swift, Adele, Lady Gaga, Kanye West, Jay Z, Lorde and many more. This shows that they have a lot of experience and can help make our artist's music be heard by many around the world.
UPDATE: 8/11/16
We will release digital copies of our music which will be available to download and buy online. This will help reach our younger audience. However, to reach a wider and older audience we decided to also release hard copies such as CD's and vinyl records. This is for the people who prefer to have the physical copies of music rather than the digital.
We are going to incorporate synergy by keeping to performer's hair style the same. For example, she is going to have long straight hair and a fringe. Also, she is going to have her hair a certain colour. The album cover will have a close up of the artist, which means we could use a lot of close ups in our film. Also, our opening shot could be a close up like on our album cover. The artist is going to be wearing a lot of black clothing with a pop of colour of something. For example, she could be wearing a black top, jeans and shoes but her jacket would be a different colour. The pop of colour could match the text of the artists name on the album cover. For example, the artists name could be written in yellow and the jacket of the artist in the music video could match that yellow. Speaking of text, the font style could be the same on the website and if there is text in the music video, it could match it. The close up on the album cover is not only going to show the artist's hair but also their makeup. We are thinking to have the same colour lipstick feature on the album cover and the music video. The website is going to have images on it so we are going to show images of the whole artist which is going to show that she is wearing all black with a pop of colour. I think the artist is also going to accessorise with a certain colour of jewellery such as silver or gold. This could be shown in all three of our productions. The text of the name of the song 'Nobody's Perfect', could be written in a different colour which matches with the text when we promote our song on the website and could match certain text in the music video as well. The background of the website and the album cover could both be black and the text could be grey or white.
Things that are going to appear in all three productions:
We are thinking we might use the green screen for one of our base tracks. However, that means we would have to film people walking for a long time because we want our main performer to be standing in the middle of a busy place. We want people to be walking towards the camera and away from the camera at a fast speed. This creates a contrast between the performer in the centre who is either going to be in slow motion or at normal speed. It is supposed to convey chaos and how lonely the performer is even though she is surrounded by many.
Artpop written in white and they seem to both have the same font
Background is cut up (images and text are cut) - some images look ancient (history) - linked to religion?
She is nude and has platinum blonde hair and kind of looks like a statue which relates to being ancient - maybe ancient Rome/Greece
Seems to sitting in a clam and the blue ball is the pearl which suggests that she is important
Minimal makeup to none
Music Video Single
Song name: Applause
Just from the thumbnail, it links to the album cover because she is nude and has clams censoring her body parts. She is also standing like she is a statue or a greek goddess of some sort. She also has the same colour blonde hair like she had on the album cover except it is styled differently.
Just like the album cover, she has minimal makeup on. However, she then adds a lot of colours which also relates to her colourful 'Artpop' album. She has scenes in black and white and then scenes which are really colourful which creates a contrast. I think this relates to the album cover because you have a plain Lady Gaga in the centre of this album surrounded by colourful things such as the pink text and the bright images.
Music Video Single
Song name: G.U.Y
Again, from the thumbnail, you can see that she is nude and has the long white hair from the previous music video and the album cover which oozes an essence of a goddess from the ancient days.
Same colour and font shown on the album cover.
Same blonde hair and minimal make up shown in the music video 'Applause', and the album cover 'Artpop'.
The use of the feathers/wings relates to a bird and her head was placed on a bird in the 'Applause' music video. In the 'G.U.Y' music video, she also places her head on something else which seems to be a body made out of lego.
Black clothing was used in the 'Applause' music video as well in group scenes and dance scenes. Can be seen as revealing clothing in both music videos.
The clam in the background matches with the clam that censored her in 'Applause' and the clam she is sitting in on the album cover. The statues in the background also relates to both her 'Applause' music video and her album cover because she seems to be imitating statues. The use of the bright colour red shows contrast between the other pale colours such as her hair and the pale blue background.
It seems like her theme is history which is shown in the 'G.U.Y' music video and is suggested in the imitation of being a statue which is shown in the 'Applause' music video and on her album cover.
