-to sell the song and invoke a reaction, so it leaves you remembering the song
-to give the listeners a better understanding of the song (if the video is narrative)
-to entertain and to show off other talents the musician may have, for example, dancing and acting
-to sell CDs and DVDs to viewers and it also creates a memorable visual for the song which increases its chances to sell
-marketing for the purposes of exposure and expansion of the artist's profile
-promotional tool for artists and labels
Legendary music videos are event videos such as Michael Jacksons 'Thriller' which is extended and lasts for 13 mins long. They spent 500k on this video and released this video in 1982. Which means it would be way more expensive now and would probably cost millions if they would have created this in the 2000s.
Although this video is iconic, it is very simple in the sense of camera work. For example, the camera is stationary most of time and it seems that they just set few cameras on tripods in different angles.
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