Andrew Goodwin's Theory (Blog task 5)

He believes that music videos are built around song lyrics, not traditional narrative structures. The 'singers' are used as both narrator and characters. The 'singer' breaks the fourth wall by looking directly into the camera which shows them acknowledging the fact that they are being watched.

For example, Beyoncé - Pretty Hurts music video. Beyoncé breaks the fourth wall by staring into the camera.

Her actions also match the song lyrics. For example, she says 'brush your hair' and 'fix your teeth', she is then shown doing that.