Storyboard based on - 1 minute of Rihanna's 'Needed Me'
Friday, 30 September 2016
Summer Holiday Homework - Storyboarding Activity (Blog task 3)
Storyboard based on - 1 minute of Rihanna's 'Needed Me'
Thursday, 29 September 2016
Favourite previous student work (Blog task 9)
I chose this one because I love the narrative and the smooth transitions. For example, when they pan the camera up to this sky nearing the end and the guy who had been wearing the white shirt was now wearing black. The panning up to the sky also matches the lyrics because they were singing about 'the other side', and the sky represents heaven.
I like the symmetry and the positioning of the camera at the beginning when it shows a panning up shot of the guys outfit. The building is in centre and the trees are on either side of him.
Laura Mulvey theory (Blog task 7)
"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly." - Laura Mulvey, 1992
This shows that she believes that music videos are what heterosexual males want to see. For example, they want to see half naked girls dancing and be seductive/sexy. A music video which shows this is Dizzee Rascal's - Holiday. In this music video, it shows him and a few other males surrounded by females in bikinis but what I find interesting is the fact that Dizzee Rascal is fully dressed. (Shown below in a white suit, whilst girls are in two piece swimming costumes)
Also, it shows slow motion of females: diving into pools; walking, dancing; fixing their hair and generally having what is considered 'fun'. Close ups of female body parts which generally have sexual connotations linked to them such as the chest and bottom area, which is dismemberment.
Dizzee Rascal would also have a shocked expression on his face or stare at the females which is an example of 'male gaze'.
There were about 3-4 men in the music video in total, whereas, there was way more females. Funnily enough, the men still held the power and the were grasping onto them and revelling in the fact that they were getting attention from the men. The men (including Dizzee Rascal) all looked very smug and were just grinning the whole time. (Shown below: Girls smiling and grasping onto Dizzee Rascal).
As soon as he opened the door, he just looked at her body, rather than looking at her face.
Andrew Goodwin's Theory (Blog task 5)
He believes that music videos are built around song lyrics, not traditional narrative structures. The 'singers' are used as both narrator and characters. The 'singer' breaks the fourth wall by looking directly into the camera which shows them acknowledging the fact that they are being watched.
For example, Beyoncé - Pretty Hurts music video. Beyoncé breaks the fourth wall by staring into the camera.
Her actions also match the song lyrics. For example, she says 'brush your hair' and 'fix your teeth', she is then shown doing that.
What is the function of a music video? (Blog Task 4)
Function of music videos
-to sell the song and invoke a reaction, so it leaves you remembering the song
-to give the listeners a better understanding of the song (if the video is narrative)
-to entertain and to show off other talents the musician may have, for example, dancing and acting
-to sell CDs and DVDs to viewers and it also creates a memorable visual for the song which increases its chances to sell
-marketing for the purposes of exposure and expansion of the artist's profile
-promotional tool for artists and labels
Legendary music videos are event videos such as Michael Jacksons 'Thriller' which is extended and lasts for 13 mins long. They spent 500k on this video and released this video in 1982. Which means it would be way more expensive now and would probably cost millions if they would have created this in the 2000s.
Although this video is iconic, it is very simple in the sense of camera work. For example, the camera is stationary most of time and it seems that they just set few cameras on tripods in different angles.
-to sell the song and invoke a reaction, so it leaves you remembering the song
-to give the listeners a better understanding of the song (if the video is narrative)
-to entertain and to show off other talents the musician may have, for example, dancing and acting
-to sell CDs and DVDs to viewers and it also creates a memorable visual for the song which increases its chances to sell
-marketing for the purposes of exposure and expansion of the artist's profile
-promotional tool for artists and labels
Legendary music videos are event videos such as Michael Jacksons 'Thriller' which is extended and lasts for 13 mins long. They spent 500k on this video and released this video in 1982. Which means it would be way more expensive now and would probably cost millions if they would have created this in the 2000s.
Although this video is iconic, it is very simple in the sense of camera work. For example, the camera is stationary most of time and it seems that they just set few cameras on tripods in different angles.
Wednesday, 28 September 2016
Post 6 - Carol Vernallis
Carol Vernallis Music Video Theory.
Carol Vernallis is another music video theorist that I have studied. Her theory was based around editing and camerawork and consisted of theories such also thought that this may be indication of disjuncture. Another idea she had is that editing seems to have a rhythmic connection to the song.
Other main points she discussed in her theory are:
The typical convention of 'continuity' editing being broken in music videos to draw attention to whatever is on screen. Therefore, shots are occur more quickly and can be paced according to the beat of the song.
Edits are extremely obvious to draw attention to them selves , such as wipes and special effects needed.
Jump cuts are often used. For example, Ariana Grande uses a variety of jump cuts throught her music video to enhance the image of 'lustful' women.
Master shot within the base track is used to give the video a tight structure. This is conventional and most music videos use this as a foundation for their music video. This is explored music video Ego by Beyonce below.
The camera or editing techniques may be in time with the music
Carol Vernallis is another music video theorist that I have studied. Her theory was based around editing and camerawork and consisted of theories such also thought that this may be indication of disjuncture. Another idea she had is that editing seems to have a rhythmic connection to the song.
Other main points she discussed in her theory are:
The typical convention of 'continuity' editing being broken in music videos to draw attention to whatever is on screen. Therefore, shots are occur more quickly and can be paced according to the beat of the song.
Edits are extremely obvious to draw attention to them selves , such as wipes and special effects needed.
Jump cuts are often used. For example, Ariana Grande uses a variety of jump cuts throught her music video to enhance the image of 'lustful' women.
Master shot within the base track is used to give the video a tight structure. This is conventional and most music videos use this as a foundation for their music video. This is explored music video Ego by Beyonce below.
The camera or editing techniques may be in time with the music
Tuesday, 27 September 2016
Saturday, 24 September 2016
Friday, 23 September 2016
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